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Paige Cooper
Apr 24, 20242 min read
Harnessing the Power of AI for SEO: How Artificial Intelligence is Revolutionizing Search Engine Optimization
In recent years, artificial intelligence (AI) has become increasingly prevalent in various industries, and the world of search engine...
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Paige Cooper
Apr 9, 20242 min read
Embracing Change in the Ever-Evolving Web World
The world of web development is a fast-paced, constantly evolving landscape that requires professionals to adapt and embrace change to...
28 views0 comments
Paige Cooper
Mar 20, 20242 min read
Personalization: The Secret Sauce for Delighting Your Customers
Hey there, digital strategists! Want to know the secret to standing out in today's crowded online space? Two words: personalization,...
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Paige Cooper
Feb 27, 20242 min read
How Wireframing Can Enhance User Engagement
User engagement is vital for any website or mobile app's success. High engagement leads to more conversions, sales, signups, clicks, and...
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Paige Cooper
Feb 12, 20242 min read
My First Time Teaching Web Design: Sparking Creativity and Passion
This semester I began teaching Introduction to Web Design at a local college as an adjunct professor. As a web designer and developer in...
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Paige Cooper
Feb 5, 20242 min read
How to Test Your Website’s Content for Adaptability: An Actionable Guide
In an increasingly multi-device world, ensuring your website content adapts fluidly across screens and contexts is critical to...
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Paige Cooper
Jan 30, 20242 min read
Crafting a Powerful Web & Digital Strategy
A strong web and digital strategy is crucial for brands looking to thrive online. At its core, an effective strategy outlines how to...
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Paige Cooper
Jan 27, 20241 min read
Harnessing On-Site Search Data for Website Optimization
We’ve gone through beginner and intermediate website conversion optimization techniques within this ongoing series. Now let’s tap into...
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Paige Cooper
Jan 26, 20241 min read
Leveraging On-Site Personalization to Lift Conversions
In previous posts, we covered beginner website optimization tactics like page speed improvements and better CTAs to increase conversion...
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Paige Cooper
Jan 25, 20242 min read
A Beginner’s Guide to Increasing Website Conversion Rates
If you currently have a website that gets decent traffic but struggles to convert visitors into leads and sales, listen up! Without...
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Paige Cooper
Oct 11, 20232 min read
Get Inside Your Users' Heads: A Beginner's Guide to UX Research
Want to create a website or app your users genuinely love? Then you need to understand what makes them tick. User research is your...
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Paige Cooper
Oct 5, 20232 min read
The Do's and Don'ts of Web Design in 2023
Welcome to the world wide web - it's a wild ride! With so many sites competing for attention, having a quality web design is crucial...
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Paige Cooper
Oct 2, 20231 min read
Getting on the Same Page as Your Developer
Ever hired a developer who seems confused by your requests? You describe what you want built, but keep getting blank stares or half-baked...
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Paige Cooper
Sep 29, 20231 min read
How My Love of Travel Led to a Career in Digital Marketing
From a young age, I was fascinated by travel. As my family road-tripped across the U.S. and I later traveled solo overseas, I developed a...
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