RECENT WORK
MJ Performance
Developed a comprehensive brand identity and website for MJ Performance, a local gym and golf training facility. Designed logo and style guide, created responsive website showcasing services and technology, and integrated custom booking system for golf simulators. Ongoing collaboration has included promotional landing pages and expanded SEO content, contributing to increased traffic, revenue, and customer satisfaction.
Roberts Wesleyan University
Leading the redesign of the Roberts Wesleyan University website. Conducted extensive user research and stakeholder collaboration to inform new information architecture and modern, mobile-first design direction. Establishing design systems and UI guidelines to ensure consistency across all university web properties. The redesign is still in progress, with launch planned for later this year. Excited to see the impact on key metrics like engagement, conversion rates, and user satisfaction once the new site is live.
Nutrition in Medicine
Developing a new e-commerce website for the Nutrition in Medicine Research Center. Created the brand identity and designed a user-friendly site that allows customers to order healthy nutrition food, with proceeds funding the center's research. Collaborating closely with stakeholders on product information and payment gateway integrations. The site is nearing completion and expected to officially launch within the next month.
Bay and Bay Transportation
Conducted a comprehensive website audit for Bay and Bay Transportation. Provided detailed recommendations to improve user experience, site performance, and conversion rates. Suggestions encompassed site structure, content optimization, UI/UX enhancements, and technical improvements.
CLIENTS
+716-206-4814 | paige.liz.cooper@gmail.com |