HEY THERE
I'm Paige, a passionate web strategist and visual creator who grew up wandering seeking stories through my camera lens. Today I specialize in blending aesthetics and conversion best practices to craft captivating online destinations that help brands thrive at the intersection of user experience and business results.
ALL ABOUT ME
Originally from Buffalo, New York, I grew up cultivating a curiosity about the world that carries through in my work and adventures today. While I started my career in the arts, I soon discovered how much I relish high-energy environments filled with creative possibilities to make an impact. My drive comes from a joy for understanding audiences deeply in order to craft online destinations and initiatives that captivate user attention while accelerating business success. I specialize in harmonizing beautiful aesthetics with conversion optimization best practices to help brands thrive digitally. Outside client projects, you’ll likely find me embarking on new adventures seeking fresh inspirations with my camera in hand!
EXPERIENCE
With over 9 years of hands-on experience guiding high-impact website and digital initiatives, I have cultivated expertise across the entire project lifecycle — from planning to execution. My roles have encompassed leading web design, development, content strategy, analytics, advertising, and post-launch optimization efforts that consistently exceed KPIs.
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I have accumulated specialized skills not just creating high-performing websites but also guiding partners and resources to execute ambitious digital initiatives seamlessly. My analytical abilities combined with creative vision put me in the optimal position to lead complex web projects that exceed expectations. I have consistently driven performance lift including engagement, conversions, lower bounce rates and more through aligned teams, thoughtful sequencing, and exceptional follow-through.
EDUCATION
Roberts Wesleyan University
February 2022
Pursuing a Master’s in Strategic Leadership equipped me with the versatile talents required for senior leadership, including sharpened critical thinking, conflict resolution, and strategic decision-making skills. The program developed my ability to guide teams and organizations with vision, purpose and integrity to drive transformative outcomes.
May 2016
Earning a Bachelor’s degree in Visual Art concentrated in Photography sharpened my creative eye technically and aesthetically to translate artistic visions impactfully across mediums. The program built fluency in visual storytelling and campaign orchestration that empowers me to harmonize artistic talents with analytical insights to drive innovative marketing solutions.
University of Vermont
January 2021
Completing an intensive Professional Certificate in Digital Marketing equipped me with cutting-edge skills across platforms from SEO to personalization required to optimize customer journeys and performance. The future-focused curriculum built versatile analytical abilities to inform strategies along with hands-on technical expertise to accelerate omni-channel campaign execution, enabling me to maximize marketing results.
+716-206-4814 | paige.liz.cooper@gmail.com |
