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How My Love of Travel Led to a Career in Digital Marketing

Writer's picture: Paige CooperPaige Cooper

From a young age, I was fascinated by travel. As my family road-tripped across the U.S. and I later traveled solo overseas, I developed a deep appreciation for exploring new places and cultures. These trips weren't just vacations - they expanded my perspective and worldview.


After college, I wasn't sure how to turn my passion for travel into a career. I wanted a job where no two days would be the same. I also hoped to craft experiences that could inspire others.


That's when I found digital marketing and web design. While it may not seem an obvious fit at first, I realized my travel experiences prepared me perfectly for this field.


On the road, I learned the importance of empathy - understanding cultures, customs, and people different from yourself. This translates directly to understanding target users and crafting marketing messages that resonate with them.


As a traveler on a budget, I got resourceful at maximizing my funds through careful planning and creativity. Now I apply this to digital campaigns, finding low-cost strategies that drive outsized impact.


Traveling solo taught me resilience and problem-solving as I navigated unexpected challenges. In marketing, plans and technology often don't work as expected. But having persevered through travel disruptions, I'm unfazed - I just recalibrate and find an alternate path.


Most importantly, traveling opened my eyes to different perspectives and experiences. This motivates me to craft inclusive digital experiences accessible to all.


While I occasionally miss the open road, I find fulfillment channeling my travel spirit into digital work. My career allows me to open new worlds for users every day - and there's always more ground to cover ahead!

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©2023 by Paige Liz Cooper

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