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A Beginner’s Guide to Increasing Website Conversion Rates

Writer's picture: Paige CooperPaige Cooper

Updated: Jan 25, 2024

If you currently have a website that gets decent traffic but struggles to convert visitors into leads and sales, listen up! Without strong conversion rates, you are missing out on realizing the full revenue potential from the audience reaching your site.


The good news is that with some simple tweaks focused on enhancing user experience, you can start improving conversions and growing your business through your existing website traffic. In this beginner’s guide, we cover easy website optimization tactics including:


Optimizing Page Load Speeds


Long load times are one of the biggest frictions causing visitors to bounce from websites before converting. Here are three ways to speed up your site:


  • Compress images to reduce file size

  • Minify CSS, JavaScript, and HTML files

  • Upgrade to faster web hosting plan


Just reducing load speeds by one second has shown dramatic conversion lift, with data from Mobify indicating a 7% increase in conversions based on that timing improvement alone!


Crafting Compelling CTAs


Calls-to-action (CTAs) urging visitors to sign up, subscribe, shop now and more are absolutely essential. Make sure you have clear, clickable buttons with action-driving language throughout the visitor journey. Consider:


  • Lead with the value to site visitors in CTA copy

  • Use high contrast colors that attract attention

  • Place CTAs “above the fold” so visible without scrolling


Testing shows including CTAs can lift conversions over 20% on landing pages and critical website paths guiding users to take action.


Simplify Website Navigation


If visitors cannot easily navigate to important pages and content, this will directly limit your lead and revenue generation. Keep menus clean and pages simple to scan. You also should ensure:


  • Global header and footer on every page

  • Consistent design elements like colors and fonts

  • Links and buttons go to correct destination pages


By reducing navigation complexity and ensuring paths match user intuition, you allow more visitors to seamlessly become leads and buyers.


Simple Website Optimizations For Winning Results


You do not need complex tech integrations or full website redesign yet to seriously move the needle on conversions. Start with the quick tactics covered here including optimizing for speed, crafting better CTAs and simplifying site navigation.


Over the next posts in this series we will get into more advanced optimization techniques like personalization and on-site search, but lean on these beginner tips first to capture quick returns and revenue wins.

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©2023 by Paige Liz Cooper

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