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How to Test Your Website’s Content for Adaptability: An Actionable Guide

Writer's picture: Paige CooperPaige Cooper

In an increasingly multi-device world, ensuring your website content adapts fluidly across screens and contexts is critical to effectively engaging each visitor. When web copy only resonates when read a certain way – like on a desktop rather than phone or projected on-stage rather than glanced while scrolling – you risk losing visitor attention and conversions.

That’s why rigorously testing content adaptability should be baked into any website optimization strategy.


In this post, we’ll explore actionable tips to validate your site content works seamlessly across mediums to drive outcomes with every audience:


Conduct User Testing Across Devices

Methodically browse your site on mobile, tablet and desktop, noting any formatting snafus or confusing flows. Recruit target users to attempt common tasks as you observe pain points. Is that sign-up form easy to complete on a touch screen? How does search work via voice commands? Strive for flawless flexibility.


Validate Readability Scores

Run text content through an analyzer to gauge reading grade level and complexity. Refer to writing style guides to simplify language for broader comprehension if needed. Read all copy aloud, adjusting wherever passages sound awkward for boosting scannability.


Assess Accessibility

Use online accessibility checkers and keyboard navigation alone to validate content order and understandability without a mouse. Test all pages with screen readers to ensure full comprehension when images, charts or videos are removed from the equation.


Localize & Translate

Convert key pages into other languages to see if messaging still lands and formatting fits appropriately. Be ready to tweak imagery, idiomatic phrases and directionality as needed for flawless global experience.


Review Analytics

Analyze site metrics to identify poor performing pages signaling content gaps. Note sections with high bounce rates or little time on page. Visitor frustration = opportunity to tailor copy or mobile responsiveness.


Survey Actual Visitors

Directly collect feedback via focus groups, exit surveys and of course reviews. Learn what content users find most valuable, actionable and relevant to their needs. Co-create new content that answers burning questions.


Testing for adaptability across channels, devices and geographies prepares your content for every use case. Comprehensive validation allows refinement ensuring messaging resonates with each visitor to drive outcomes.


Have any other tips for examining content flexibility across contexts? Share your top tactics in the comments!

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©2023 by Paige Liz Cooper

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